Driving Digital Growth: User Experience and Website Design

Welcome to part 2 of our series on digital growth. Click here to read about driving traffic to your website and reaching the right audience. Part 1 explains the importance of paid advertising and search engine optimization to reach new customers and get your website noticed online. However, if your website is successfully generating traffic but that traffic is not converting into business growth, it may be time to consider a website re-design or user experience audit. If you are looking to build a new website, or launch your first website, you can avoid losing potential customers due to poor user experience, and hit the ground running with a high conversion rate website.

Building New Websites or Revamping Old Ones: CK Marketing’s Expertise

Your website serves as the digital face of your business, and it needs to make a powerful first impression. Whether you’re starting from scratch with a new website or looking to revamp your existing one, our team can work with you to create a visually stunning and highly functional site that aligns with your brand identity and business goals. A functional, responsive, and fast website is crucial to increasing online leads and growing your customer base online. When you are looking to build a new website, or re-design an existing one, be sure to consider how users will interact with your website, and what your main goal is with the website.

User Experience and Bounce Rates

Having a strong online presence and ranking in search engines does not always result in increases in business success. Users may be finding your website, but not converting into customers. This is where it is important to examine user behaviour and understand User Experience. User Experience (UX) is the overall experience of a person using a website, and how easy or pleasing it is to use. If a website provides a poor user experience, users will not engage with the website and convert into leads. Your website needs to clearly communicate what it is you offer, provide engaging content, and clear calls to action so visitors can easily navigate through your sales funnel.

Our website design process starts by clearly identifying your goal. If the goal of your website is to increase business inquiries, users must be able to recognize what service or product you offer, and navigate to your contact form. If a user has a difficult time reading your website’s content, navigating through the pages, or the website simply looks unprofessional, they will exit your website and visit one that is easy to use.

If you’re looking to build a new website for your business, or increase your website’s conversion rate, get in touch for a free consultation and to start growing your business online.

Driving Digital Growth: User Experience and Website Design

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